About Logues

Style, Defined Since 2001

Born in India. Worn with Pride.

Since 2001, we have believed that great style should never come with an expensive price tag.

Founded by Hiren Morbia and Vikas Doshi, Sanskruti Worldwide LLP was established with a clear vision—to create fashionable, reliable, and affordable watches for the Indian consumer. At a time when stylish watches were either limited in choice or priced like imported luxury, we saw an opportunity to build a trusted Indian brand that offered exceptional design without compromising on quality or value.

In 2007, that vision came to life with the launch of Logues Watches.

What began as a single brand has grown into a trusted name across India and international markets. Today, Logues is available through more than 1000+ retail outlets across 65+ cities, offering collections that blend contemporary design, dependable craftsmanship, and everyday affordability.

Every Logues watch is created with attention to detail, modern styling, and the confidence that comes from over two decades of industry experience. Our commitment has always remained the same—to deliver watches that reflect personality, celebrate style, and provide lasting value.

As we continue to grow, our purpose remains unchanged: to make quality fashion watches accessible to everyone while proudly representing Indian craftsmanship on a global stage.

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Our Mission

To create stylish, high-quality, and affordable watches through excellence in manufacturing, efficient distribution, and strong retail partnerships. We are committed to understanding our customers’ evolving lifestyles and continuously delivering products that exceed expectations.
We strive to make fashion-forward timepieces accessible to a wider audience without compromising on quality, durability, or design. By fostering innovation, operational excellence, and customer-centric thinking, we aim to build long-term trust with every watch we create. Our focus remains on delivering value-driven products that enhance everyday experiences and celebrate individual style.

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Our Vision

To become India’s most trusted affordable fashion watch brand and expand our global presence by delivering exceptional design, reliable quality, and lasting value that customers proudly wear every day.
We envision a future where Logues is recognized as a symbol of accessible style and dependable craftsmanship across international markets. Through continuous innovation, strong retail relationships, and a deep understanding of consumer preferences, we aim to set new benchmarks in the fashion watch industry. Our goal is to inspire confidence, elevate everyday fashion, and proudly showcase Indian entrepreneurship on the global stage.